The first Changsha International Liquor Expo is to be held in Changsha in 2023. Ketong Exhibition, in collaboration with the Hunan Provincial Association of Nonlocal Chambers of Commerce, has organized 529 chambers of commerce and 10000 entrepreneurs to purchase global fine wines directly. Over 3000 Hunan business entrepreneurs from around the world participated in this year's liquor expo, accompanied by 7000 group purchasing enterprises, including large and medium-sized state-owned enterprises, listed companies, private enterprises, and member units of Hunan's 14 city and state liquor associations, which will result in the strongest reaction in the global wine industry.

The 2023 Changsha International Liquor Expo will be based in Hunan, facing the world, strengthening Hunan liquor brands, expanding Hunan liquor industry, bringing together international famous liquors, developing exhibition economy, promoting the integration of domestic and international trade, and promoting healthy consumption.

The organizing committee will accurately invite buyers from Hunan and central China, especially group buying enterprises, to attend, promote on-site transactions, help exhibitors build brands and explore new sales channels with huge potential, and promote the Hunan liquor industry.

Customized liquor has become an emerging niche in today's era of pursuing personalization. With a focus on providing entrepreneurs with high-quality services tailored to their unique liquor styles, the 2023 Changsha International Liquor Expo will focus on customized liquor.

• Associations for the domestic and international wine industries

• Off-Site Hunan Business Association and Liquor Industry Organizations

• Distributors, agents, wholesalers, traders, etc.

• Hotel and catering businesses inside and outside the province

• Professional liquor buyers from all over the country

• Large chain supermarkets, convenience stores, and related suppliers

• Well-known wine wholesale market

• Professional media, WeChat, e-commerce platforms, etc.

There will be forums, procurement matchmaking meetings, press conferences, and online activities associated with the 2023 Liquor Industry Expo.

A variety of traditional liquor brands were invited to participate in on-site roadshows and one-on-one negotiations with exhibition buyers, expanding brand promotion, facilitating transaction orders, and achieving collaboration.

Activity content: Invite leaders of provincial units, leaders of Changsha City, and main leaders of relevant departments directly under the city, key enterprises, relevant industry associations, and media representatives to hold a press conference in April to provide a detailed introduction to the overall situation of the Wine Expo to all sectors of society.

Activity content: Members of the society are invited to submit their creative short videos under the theme of "Liquor Rhyme Xiaoxiang". The video campaigns are inspired by Hunan liquor. Ten of the best creative videos will be chosen, and the liquor brands will pay them to shoot a new set of marketing videos that will be promoted online.