The 34th Interwine features numerous national and regional pavilions, including Japan, Mendoza in Argentina, Tianshan Mountain North Region in Xinjiang, Georgia, Australia, Italy, Spain, Chile, China, Germany, Russia, and others. They will exhibit the unique wines & spirits from their respective countries and regions, building a bridge for cooperation between professional visitors and wineries from around the world.

Organized by the Japan External Trade Organization (JETRO), 27 exhibitors will display a wide range of Japanese-origin alcoholic beverages, including sake, shochu, whiskey, plum wine, beer, liqueurs, wine, gin, yuzu wine, and other fruit wines, representing the top level of Japanese alcoholic beverages.

The Mendoza region is the heartland of Argentine wine, accounting for over 80% of the country's wine production and also being one of the highest-altitude wine regions in the world.

This time, the Mendoza government and ProMendoza will bring high-quality wines from excellent wineries, offering visitors an authentic taste of Argentine wine.

The Tianshan Mountain North Region is a representative wine-producing area in China, known for its well-developed infrastructure and high brand recognition both domestically and internationally. The wines produced here have won numerous important awards in international competitions. The region will bring 11 boutique wineries to the 34th Interwine, showcasing the high-quality wines nurtured by the unique terroir.

As the birthplace of wine, Georgia is renowned for its unique winemaking techniques and flavors, such as qvevri fermentation, amber wine, and indigenous grape varieties. We invite you to visit the Georgian Pavilion to taste the exquisite wines that have stood the test of 8,000 years.

The 34th Interwine features multiple themed areas, reflecting market trends, providing visitors with a diverse range of high-quality options, facilitating precise resource matching according to their business needs.

This special area is jointly presented by the Merano Wine Festival and China-Link, which holds the exclusive agency rights for the renowned festival in China. This highly esteemed Italian wine event has been organized in the city of Merano in northern Italy since 1992. Twenty exhibiting wineries will represent the wine regions of Italy from south to north.

Organized jointly by Interwine and Al.Si., Italia in Festa is an Italian wine promotion project. The Italia in Festa Pavilion at the 34th Interwine marks the official launch of this project.

Fourteen Italian wineries from different regions will collectively showcase their premium wines, offering importers a brand-new window for selecting Italian wines.

Whisky, as a star category in spirits, is currently creating a wave of cultural and consumer enthusiasm in the Chinese market. This area will bring together global whisky brands, offering visitors the opportunity to gain an in-depth understanding of the flavor profiles and brand values of whiskies, and helping to accurately seize the growth opportunities in China.

Meanwhile, other spirits such as brandy/cognac, gin, vodka, and tequila will also be exhibited, showcasing the booming business opportunities of the global spirits market in a comprehensive manner.

The 90+ Awarded Wine Area is a premium wine exhibition model created by Interwine.

The organizer conducts reviews of the wines exhibited in this zone to ensure that they are award-winning wines from global wine competitions or high-scoring wines by renowned wine critics.

This provides visitors with a one-stop premium wine experience and purchasing space.

Renhuai city, known as the Chinese Baijiu Capital and the core production region of Jiangxiangxing baijiu, will participate in the 34th Interwine. This participation aims to strengthen the promotion of Chinese Jiangxiangxing baijiu brands and culture, and to publicize and recommend the Renhuai Jiangxiangxing baijiu region to domestic and international visitors.

Luzhou, one of the core production regions of Chinese baijiu, will bring 18 local companies to the 34th Interwine China in the form of a pavilion.

Luzhou's unique geology, climate, soil, water resources, raw materials, and microbial environment, combined with its thousand-year-old brewing techniques, have together created the unparalleled quality of Luzhou baijiu.

In addition to baijiu production region pavilions, the 34th Interwine will also welcome the appearance of both established and emerging baijiu brands, covering different flavors and characteristic baijiu brands, showcasing the diversity of the Chinese baijiu market.

Non-alcoholic beverages, with their innovative product lines featuring a variety of flavors, are tailored to meet the needs of young consumers, female consumers, and special scenarios such as family party and business settings, demonstrating the commercial potential of this fast growing category.

White wine is gradually gaining favor among Chinese consumers. The white wine exhibition area will gather high-quality white wines from various global wine regions to showcase their unique charm.

The 2025 IGC Hong Kong International Spirits Challenge was successfully organized on February 21-22.This area will focus on exhibiting the award-winning spirits from the competition.

These spirits, with their exceptional quality and exquisite craftsmanship, have set a new benchmark for the entire spirits industry and are highly valuable for extensive promotion within the industry and the market.