The 2025 Chianti Academy China course organized in four major Chinese cities from August 22 to September 13, concluding successfully. Over two days each in Guangzhou, Shanghai, Chengdu, and Beijing, participants engaged in a comprehensive program covering the history, terroir, grape varieties, classification system, sub-regions and food-pairing potential of the Chianti region. Through in-depth lectures and guided tastings of 20 representative wines—including rare Vin Santo—attendees gained a full understanding of this iconic Italian wine region and earned the "Chianti Wine Expert" certificate.

The program strengthened professional awareness of Chianti across China’s wine trade centers and provided a solid platform for future market development.

The program started at Guangzhou Four Seasons Hotel. As one of the most open consumer markets in South China, Guangzhou has a high penetration rate of imported wines, an inclusive dining culture, and a natural advantage for Italian wines, especially Chianti, which has a high degree of integration with dining.

The Guangzhou course was hosted by experienced educator Jerry Chen, who focused on the pairing potential of Chianti wines with Cantonese cuisine. This has attracted active participation from wine dealers, sommeliers, and catering experts from all over South China.

The second city in the program was Shanghai, the center of China's economy and international exchanges, held at the Westin Hotel. Shanghai is at the forefront of China's wine market, with a concentration of high-end consumers and a market that has a high acceptance of appellation stories and quality details.

Lecturer Stephen Li, with his profound academic background and market experience, delved into the classification system and terroir differences of the Chianti region, guiding participants to taste representative wines from different sub-regions. The course, combining professionalism and practicality, enabled participants to quickly transform their knowledge into powerful tools for frontline market promotion and sales.

As a consumer hub in Western China, Chengdu has in recent years emerged as a new hotbed for wine consumption in the country. The spiciness and complexity of Sichuan cuisine present unique challenges for wine pairing, yet the acidity and structure of Chianti can create a perfect balance.

The course was held at the China-Europe Center, symbolizing Chengdu's close connection with European wine culture as an important node on the Belt and Road Initiative. Lecturer Marshall Chen explored in depth the pairing options of Chianti with spicy and flavorful dishes, offering practitioners in the western region highly practical insights.

The final stop was set in the capital, Beijing, and was successfully organized at the Wanda Vista Hotel. Beijing is not only the political and cultural center but also an important market for wine education and high-end consumption.

Jeff Gong, the lecturer for the Beijing session, leveraged his international perspective and extensive practical experience to systematically outline for the participants the comprehensive picture of Chianti, from its historical evolution to its modern appearance. The participants in the capital came from diverse backgrounds, including education, trade, catering, and media. The event helped to further expand the influence of Chianti among industry opinion leaders.

The four-city course program confirmed the Chianti Academy's dual value: rigorous education and market activation. Localized narratives linked culture to table-side application, deepening professional expertise and competitive edge for the wine region. For the Chianti, the program has built authoritative endorsement and consumer groundwork nationwide.

The successful conclusion of the 2025 course will surely become a new starting point for the future. Interwine will also continue to work with our partners to introduce distinctive products from various countries to the Chinese market.