- The largest wine consumer in Asia and top 5 in the world
- Potential market estimated between 50 million and 250 million drinkers.
- World's biggest market for red wine consumption
- Abundant demand for high-end and Premium wines in China
- No.6 per volume and No.5 per value for imported wine into China
- One of the largest wine consumption markets in China
- Radiation center of 15 wine consuming provinces of the Northern Chinese market
- Cultural and media center of China, availing to the brand building and promotion